The biggest PR-boost of a lifetime, in a fabulously wealthy and easy-on-the-eyes package, to boot. That’s what Travis Kelce sees in Taylor Swift. The guy is a major athlete, famous and successful in his own right. But as far as superstars go, he’s got nothing on Taylor. She’s on another level, and he knows it as well as she does.
The NFL profits from the extra attention, with a legion of new fans — young female Taylor fans who aren’t the go-to demographic for watching football games. Kelce profits. And Swift… she had a song, once. One of her first big hits. In it, she sings:
But she wears short skirts, I wear T-shirts
She's Cheer Captain and I'm on the bleachers
Dreaming 'bout the day when you wake up and find
That what you're looking for has been here the whole time
It’s about Taylor Swift, as a young girl, comparing herself to some popular cheerleader. The popular sporty kid didn’t notice young Taylor... but he sure noticed the popular cheerleader. One day, she lamented, he would “wake up and notice her”…
…and now he did. Oh boy, how he noticed her. How could he not? She’s a billionaire superstar. Taylor Swift has risen to levels far beyond anything her insecure younger high school self could ever have dreamed of. But she still wanted the same things she wanted, back then. And now, she has it. Because she has everything.